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SFP Ep 34 – Getting Free Publicity

Getting Free Publicity

Do you want to get free publicity? Here’s how: be provocative! In this episode, JD and Greg talk about free publicity and ways of getting it. They also share some experiences on free publicity. Don’t miss this episode!

In This Episode You’ll Discover:

  • What the hosts have been up to
  • Richard Branson – A challenger brand
  • What is Free Publicity
  • Ways of getting free publicity for average business owners
  • How John sold his property by putting a Real Estate Press Release
  • Getting Publicity by being provocative
  • Having a Facebook campaign
  • Consider yourself as a journalist
  • Make sure its a good story
  • Headline should grab attention
  • Ideas that can help you improve your chances of getting free publicity
  • Concept of Winter is coming

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

Nobody is interested of what you’ve got to say if you’re just humdrum. #salesforprofit Click To Tweet At the end of the day, nothing much has changed. It comes down to the creativity and the strategic thinking which… Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP Ep 33 – What Would Disney Do Differently If They Ran Your Business Part 2

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What Would Disney  Do Differently If  They Ran Your Business Part 2

In part two, John Formica continues to share more  of his secrets on how Disney delivers a magical experience to their customers. John talks about how creating a magical environment for everyone is vital and how they achieve it. Don’t miss this episodes!

In This Episode You’ll Discover:

  • How Disney delivers extraordinary customer experiences
  • Hire as cast members – Disney’s philosophy
  • Creating the environment
  • Disney mantra – making people happy
  • Employee involvement
  • Disney’s “Win back” program
  • Well-factor bonus giveaways

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

Create relationship with people. #salesforprofit Click To Tweet Whatever you do, plus it by 1 more. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP Ep 32 – What Would Disney Do Differently If They Ran Your Business Part 1

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What Would Disney Do Differently If They Ran Your Business Part 1

What Do Businesses Need To Create A Magical Experience?
In this two-part episode, John Formica, The Ex-Disney Guy, will talk about tricks on delivering magical and extraordinary experiences to customers. He will also share how Disney creates a magical dream. Don’t miss this episode on how you can find the right people for your business and create the right atmosphere to keep them.

In This Episode You’ll Discover:

  • Disney’s extraordinary knockout customer experiences
  • Hiring the right people
  • Disney fills roles, not positions
  • They hire right, train right, and treat people right
  • Putting into practice the philosophy of Disney
  • Making people know the purpose of why they are being hired
  • Traditions training
  • Hiring the right people for the right job

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

Sometimes, good is the evil of being great. #salesforprofit Click To Tweet They do because they want to, not because they have to. #salesforprofit Click To Tweet The magic begins with people. Click To Tweet Great people are out there. We just need to find them. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP Ep 31 – Get Out Of Your Day Job Part 2

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Get Out Of Your Day Job (Part 2)

In part two of How To Get Out Of Your Day Job, we discuss in depth the 15 key learnings we’ve experienced throughout our journeys. It’s so important to know our common mistakes and then learn how to avoid them in the future. What’s cool about this is that we’re sharing our mistakes with you so you can avoid them too! Don’t miss this episode!

In This Episode You’ll Discover Our 15 Key Learnings:

  • Think about the market, not the product
  • Always be Building the List
  • Acquire Customers at Speed
  • Create Valuable ‘Helpful’ Media
  • Build a ‘Brand’ – not just ‘Build a Site That Ranks for Stuff We Can Sell’
  • Have to Hustle
  • Price Point Matters
  • Have a Value Ladder
  • Focus on 3 Machines
  • Be Resilient
  • Have Multiple Touches
    – The Magic Wand Technique
  • Have ‘Strategy’ not ‘Tactics’
  • Build ‘Coolness’ Factor
  • Profit Wedge
  • Energy Units

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

“What you measure is what you can manage.” #salesforprofit Click To Tweet “Just be willing to do what others won’t do to get results that others won’t get.” #salesforprofit Click To Tweet “Will you choose life or will you settle for it?” #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP Ep 30 – Get Out Of Your Day Job Part 1

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Get Out Of Your Day Job (Part 1)

Are you happy with your current job situation? Or do you want to change it? In this two-part episode, you will learn strategies and tactics on how to put a plan together and get out of your day job to create the lifestyle you want and deserve. We talk about accelerating where you are right now and learning a better business model. Don’t miss this episodes about knowing your “Why” and changing your situation!

In This Episode You’ll Discover:

  • How the host plan his day
  • Digital Marketing works
  • Different Job experiences
  • What you don’t like of your current job or current situation?
  • What’s your Why?
  • What you need to focus on?
  • How sales and marketing help your job
  • Changing your situation
  • Four Main Models for getting money
  • Five Main Business Model Options

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

“Think bigger thoughts and dream bigger dreams.” #salesforprofit Click To Tweet “The more you learn about sales and marketing,the more money you make.” #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP Ep 029 – Books That Have Inspired Part 2

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Books That Have Inspired Part 2

Welcome to the second part of Books that have Inspired. In this second episode, we encourage you to continue learning about books that could change your life! We tackle books that could help you understand about cash flow, the great minds behind businesses, and other secrets! We also tackle the question behind which is better, video watching or reading a book? Don’t miss this episode!

In This Episode You’ll Discover:

  • More business coaches now than there are businesses?
  • Books that are influential in our career path
  • Book 1: Rich Dad’s Cashflow Quadrant
  • 4 Quadrant: Employee, Business owner, Self-employed, Investor
  • Book 2: 100 Great Businesses and the Minds Behind Them
  • Book 3: DotCom Secrets
  • The Secret Formula
  • The Value Data
  • Russel Brunson’s Funnels
  • Video watching vs Reading a book
  • General thoughts on how funnels work

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

You can be carrying buckets full of water or you can be the pipeline of water. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP Ep 028 – Books That Have Inspired Part 1

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If you want to know the secret to success, you might be surprised that reading books is a huge part of it! In this two-part episode, you will be introduced to books that have inspired and made a great impact into our lives. You will learn how these books help and encourage us on business strategies. Don’t miss this episodes about reflections and lessons that you can apply!

In This Episode You’ll Discover:

  • What the hosts have been up to
  • How visiting Disneyland relates to business
  • Books that influenced and changed our lives
  • Book 1: Transform Your Business by Being Remarkable
  • Book 2: Swim with the Sharks Without Being Eaten Alive
  • Concept of Red Ocean vs Blue Ocean strategy
  • Imparting business concepts and strategy to your family members
  • Book 3: Rich Dad Poor Dad
  • Concept of Active Income vs Passive Income
  • Difference between Assets and Liabilities
  • Book 4: Serious Creativity
  • How important creativity is
  • Importance of hanging out with the right people
  • Solving real problems inspired by Jeff Hoffman

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

Don’t get caught up in the rat race. #salesforprofit Click To Tweet Hangout with people who say “Why not?”, than “Why?” #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP 27: New Year, New You (Part 2)

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New Year New You Part 2

Welcome back to another episode of the Sales for Profit Podcast and this one’s the second half of the two part series, New Year, New You! If you missed the first episode, go ahead and listen to that first and then come back to this one. These remaining three points (from our six point series) will help you understand your business a lot better. They are also some of the most common mistakes businesses and marketers make. So if you want to avoid these mistakes and start a path to more earnings this year, then you don’t want to miss this episode!

In This Episode You’ll Discover:

  • What’s going on with our hosts recently
  • ‘Unique-ability,’ focusing on what you are good at
  • Fourth Point – Square Pegs and Round Holes
  • Hiring slow and firing fast
  • The creative ‘Chameleons’
  • Fifth Point – Remove the emotion out of it
  • Thoughts on how emotion could be detrimental
  • Sixth Point – Behaving like a challenger brand
  • What is a challenger brand?
  • You got to be different as a brand
  • Things to consider if you are a challenger brand
  • Recap of the six points of New Year, New You

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

Every bit of marketing that you do is just a test. #salesforprofit Click To Tweet Run your winners long, and cut your losses short. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP 26: New Year, New You (Part 1)

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New Year New You Part 1

It’s a new year and here at Sales For Profit, we think that it’s about time to become a ‘New You’ in terms of your business and marketing. In this special two-part episode, you will discover six points to help you start strong this year and we believe will lead to bigger profits! The over-arching theme of these episodes is really thinking about ‘where am I now, where do I want to be and what is the gap?’ Figure out what you need to focus on to make close that gap. Don’t miss this episode about lessons you can apply immediately.

In This Episode You’ll Discover:

  • Bloke Australians take it to the next level
  • New year New You Key Lessons
  • What have they been up to
  • Collective members on a retreat
  • The 6 Points for this New Year, New You episodes
  • First Point – Everyone wants financial freedom but only a few do what it takes
  • Having both education and implementation
  • The common frustration of a coach
  • Investing in yourself
  • Matching your product and service
  • What is a business whisperer?
  • Second Point – Creating the right ambiance for your brand
  • The name of your business is very important
  • The design matters a lot
  • Third Point – Thinking about bigger markets
  • From a smaller niche to a slightly bigger one

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

Success leaves traces. #salesforprofit Click To Tweet Everyone wants it, but only a few are willing to do what it takes. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP 25: Dominating Your Niche with Master Coach Mark Ottobre

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SFP EP 25 - Mark Ottobre

Mark Ottobre’s dream of becoming a weight lifter led him to becoming a master coach and not only that, he mastered the online marketing game as well! Now his business thrives with multiple streams of income and it just started with a few blogs. This guy proves to everyone that all you need is commitment to a goal for you to be successful. Learn how Mark is able to get results for his clients and most importantly with his business in this episode!

In This Episode You’ll Discover:

  • Having the best shape of your life
  • How a WWE wrestler led Mark to his dream
  • How it all started with a dream of becoming a trainer
  • How successfully training someone can position you to receive referrals through it
  • How to help someone to truly reach their potential
  • What they do different in their studio
  • How to set standards and not allow the standard to drop
  • It’s not about marketing
  • The importance of commitment
  • Why being willing to pivot and change as required is crucial
  • Building the membership site model
  • Figuring and understanding the business
  • How he became a natural online marketer
  • Discovering a high converting opt-in (60 percent!)
  • Adding content every day that leads to ranking
  • Building the reputation now and reaping results later
  • Using online as a positioning tool
  • You can’t be a seasonal blogger
  • Importance of high level content
  • Additional income streams

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

My foundation of success is really being built on getting people results. #salesforprofit Click To Tweet Take on the challenge and learn from them. #salesforprofit Click To Tweet When you are ready to commit, it’s your call. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!